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「To Feel The Fire」は、星野さんになっても キリン FIREのテーマ曲

1999秋の発売当初は、Stevie Wonder本人が登場してたキリンビバレッジの缶コーヒーFireのCM。それから、数年経っても、まだ、このブランドは、しっかり、生き延びている。CMのキャラクターは、今年から、星野さんに代わったけれど、テーマソングは、やっぱり、「To Feel The Fire」。この曲は、新商品の缶コーヒーの為に、「焙煎」→「火」をテーマに、新らしく作ったものと聞いた。キリンビバレッジの担当者とStevieとの間で、相当、やりとりがあったらしい。

発売当初、キャンペーンで、缶についてるシールを集めて送ると、色んなアーティストが「To Feel The Fire」を唄ったプレミアムCDが当たるプレゼント企画をやってた。それまで、あまり、缶コーヒー飲まない私は、頑張って、沢山シール集めて送ったのだけれど、当たらなかった。


参考資料:
キリンビバレッジ | 商品スクエア | CM情報 | キリン FIRE

「フィール・ザ・ファイア~バラード・コレクション/Stevie Wonder」(1999発表)
(「To Feel the Fire」収録)
「フィール・ザ・ファイア~バラード・コレクション/Stevie Wonder」(1999発表) (「To Feel the Fire」収録)

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